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Online Personal Branding: Making Yourself the Star of the Web

So what if you have an impressive career profile with a charismatic personality to boot – how are potential employers going to know that? By reading your traditional resume? Why not put it into...

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Social Media Branding: Where Identity is a Tree with Many Branches

You know your own business. The thing is, do your potential and current customers think of it the same way? An accurate platform for gauging your business’ reputation is social media, where it is free...

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SEO and Social Media Marketing: The Basics

Before 2012 came to a close, Facebook reached one billion users and LinkedIn hit 200 million users. More and more, people are using social media, and its influence on the corporate arena is also...

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Three-Pronged Approach to a Successful Online Public Relations Campaign

Online public relations and traditional p.r. both aim for the same end: putting a name in favorable light in order to attract business. But the means have changed. Online p.r. is executed at a faster...

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Three Basic Steps to Online Reputation Management

Every company has its share of detractors. And if you’re taking your business online, it’s imperative that you make sure you are protected from potential damage, which is often caused by your...

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PR and SEO: Symbiotic, Not Synonymous

Branding was traditionally comprised entirely of offline strategies. Agencies were hired to create an image for a company and its products, and then disseminate that brand through print and mass media....

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Online Reputation Management: The New Ad Agency

When the internet joined other forms of traditional media as a legitimate forum for consumer communications, advertising agencies quickly jumped on the opportunity to capitalize on the new platform....

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Advanced Online Reputation Management: The Four Ways to Supercharge Your SEO

Search engine optimization (SEO) is the aggregation of all the work essential for driving search engine traffic to your website with the ultimate goal of increasing your business’ return on investments...

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Above and Beyond the Campaign: Online Personal Branding as a Leadership Enabler

Sure, you know what online branding can do for businesses. But do you know what value it holds for you and your career? In this Internet Age, your social media accounts have become more than just your...

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Damage Control in 140 Characters or Less

There was a time when the phrase “any publicity is good publicity” was practically a p.r. rule, but that only held true during the time when companies were the sole source of information about their...

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You Need to Produce Online Videos. Here’s Why.

Videos are not new to multimedia marketing, but the way they are used to capture an audience’s attention continues to evolve as the technology improves. From home video camcorders, to professional...

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Social Media Marketing: Dealing with Social Media Criticism

Many executives and business owners tap into the power of social media marketing for a number of reasons, one being that it is a cost-effective and efficient way to reach a global audience and build a...

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Differentiating Online Personal Branding from Online Corporate Branding

Online personal branding and online corporate branding both act as driving forces behind your company’s public relations campaign. As a business owner, you may have noticed how these two search engine...

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Bloggers are Always Right

On the internet, bloggers outnumber journalists. They claim authority, and they generate opinion – a tornado of random commentary that invades every neighborhood with internet access. Blogging is that...

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Off-Court and On-Duty: Social Media as a Performance Tracker

Online reputation management has transplanted media relations as for diffusing or cleaning up a person or brand’s image. Marketers and business owners have seen portions of their advertising budgets...

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Business Blogging: A Potent Online Reputation Management Tool

Blogging continues to become more than just a stand-alone marketing tool, but also a business model integral to promoting a company’s online reputation, increasing social media engagement, and driving...

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Search Marketing: A Key to Online Reputation Management

As the years pass, the number of people who use the internet continues to grow. In fact, it has reached a point where people have become attached to their smartphone or tablet computer, becoming...

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Proactive transparency as a component of online reputation management

Transparency in all dealings is one of the riskiest commandments of entrepreneurship. Companies should learn how to embrace transparency as a method of reaching out to their audience and as a key tenet...

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Patching it up with social media

A business’ online identity is anchored on its websites and social media presence. When these platforms are hacked or razed by foul-mouthed trolls, business reputation suffers no less than a very...

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Online reputation management: A vibrant post-mortem

Very recently, the Internet erupted in an apocalyptic frenzy for online reputation management. As the trend of killing off search engine industries gains ground, more rational heads are taking the...

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